Marketing

Quantitative, Strategic, and Innovative

At Berkeley Haas, you gain an approach to marketing that is quantitative, strategic, and innovative.

Our courses in marketing strategy, empirical modeling, and consumer research will help you up your game to move into or advance a career in marketing. Our students have parlayed their new learning into positions with companies like Clorox, Salesforce, Adobe, Cisco, and Amazon.

Students find courses that stretch their understanding and test their expertise in everything from marketing analytics to pricing and brand management. They also look to the Haas Marketing Club, case competitions, and networking to immerse themselves in the field.

Sample Marketing Coursework

  • Customer Insights
  • Life Sciences Marketing
  • Marketing Analytics
  • Marketing Management
  • Marketing Research
  • Marketing Strategy
  • Pricing
  • Product Management
  • Sales Force Management
  • Social Impact Marketing
  • Strategic Brand Management

Experiential Learning Opportunities in Marketing

As you find the balance between your career aspirations and your current responsibilities, you may be able to participate in an experiential learning course. Many of the projects students undertake in International Business Development, Haas@Work, Social Sector Solutions, and Strategic and Sustainable Business Solutions relate to marketing.

In addition, students building marketing skills often benefit from product development courses such as Product Management and Startup Disco.

See the full list of Berkeley MBA experiential learning opportunities.  

Marketing Faculty Spotlight

Professor Ganesh Iyer chairs the Marketing Group and teaches Marketing Management and Organization. His research interests encompass competitive marketing strategy, the effects of marketing information, and issues of coordination and contracts in distribution channels.

Professor Leif Nelson shares his research into consumer preferences and choices, human judgment and decision making, and consumer well being with students in his Marketing Research class.

Professor Miguel Villas Boas focuses on analytics as they relate to competitive strategy and customer relationship management. He teaches Marketing Strategy and serves on the editorial boards of several marketing journals. 

Assistant Professor Przemyslaw Jeziorski studies the demand for sponsored-search advertising and the dynamics of mergers in media markets. He teaches Marketing Analytics.

William Pearce, chief marketing officer at Berkeley Haas, formerly SVP and chief marketing officer of Del Monte and chief marketing officer for Taco Bell, teaches Corporate Launchpad. He currently serves as the chair of RichRelevance.

The Institute for Business Innovation

The Institute for Business Innovation undertakes and shares pioneering research on innovation, teaches students to be inventive and entrepreneurial leaders, and facilitates innovation in the startup and corporate domains. IBI is home to the Fisher Center for Business Analytics and the experiential Haas@Work course. 

Marketing Co-Curriculars

The Haas Marketing Club educates, prepares, and connects members of the Berkeley Haas community who are pursuing careers in marketing. It sponsors regular lunches for students, faculty, and guest speakers, helps students prepare for interviews, and organizes company visits and networking events.

The club brings speakers on topics such as marketing at (Haas startup) LimeBike and data science at SAP to campus, and organizes treks to Bay Area firms, such as Clif Bar, and Lyft.  

Teams from top MBA schools come to campus for Innov8, the Haas Marketing Club’s flagship competition. Each year, teams tackle a real-time challenge faced by our sponsoring company. Berkeley Haas teams also compete in competitions like the Elite 8 and the Wake Forest Marketing Summit.

Students pursuing marketing may also be interested in these clubs:

Support for Careers in Marketing

You can leverage your co-curricular experiences and network, the Berkeley Haas Alumni Network, and the Career Management Group to pursue or advance your career in marketing. Our students land positions at Amazon, Adobe, Clorox, Google, Microsoft, Ford Motor Company, Genentech, General Mills, and others.

Among the Career Management Group partners are relationship managers connected to the tech, media and entertainment, energy, and healthcare sectors. Industry specialists have expertise in preparing for careers in consumer packaged goods and product marketing and management, among others.