• Program Overview
• Leading Through Innovation
• Curriculum
• Experiential Learning
• Schedule Options
• Degree Requirements
• Areas of Concentration
  • General Management Fundamentals
  • Special Interests
• Contact Admissions

Technology

In recognition of the pervasive impact of technology on business, the Berkeley MBA program emphasizes the study of technology through its curriculum and through a variety of special programs. Popular electives explore technology and its effects, including:

• High Technology Marketing Management
• Customer (and Business) Development in
  High-Tech Enterprise
• Biotechnology
• Managing Innovation and Change

Faculty members such as Professor Henry Chesbrough, who authored two leading books on innovation, are influential researchers in the area of technology and business.

At the Haas School, much of this scholarly effort takes place within the Fisher Center for the Strategic Use of Information Technology, which supports inquiry into areas such as marketing, supply chain management, and e-commerce. Many of the research efforts of faculty are spun off regularly into new courses—a key benefit of a research-oriented business school.

In addition, faculty members frequently invite local executives to be guest lecturers in their courses and to partner with them in research projects. Student groups host special events, such as the daylong Berkeley Nanotechnology Forum and annual Digital Media Conference, and organize career-oriented activities with local high-tech firms.