Marketing
The marketing professors at the Haas School are leading researchers in marketing strategy (theoretical and empirical), quantitative behavioral modeling, and consumer research. Faculty members investigate substantive issues such as pricing, market entry, distribution channels, e-commerce, consumer choice, the role of emotions, and managerial decision-making. They are widely recognized for their capability to create cutting-edge knowledge and new theories in the marketing field as well as its related fields such as economics and psychology. In addition to the core faculty, the group draws on leading marketing practitioners to provide Haas students with the innovative and managerially relevant knowledge in marketing.
More about the Marketing Group and courses
Top-ranked specialties
In 2009, US News & World Report ranked the following Haas School areas of study in the top ten nationally:
Finance
Marketing
Management
Entrepreneurship
International
Nonprofit
Teck H. Ho
William Halford, Jr. Family Professor of Marketing
Director, Asia Business Center
"More than ever before, I am booking guest speakers who might be potential employers for my students. I am looking closely at the case studies I use in class, not just for their educational value, but for their relevance in job interviews. I want to make sure that the presentations my students prepare for class will be equally valuable to impress the people they will be interviewing with for internships and jobs."
